‘We take pleasure in seeing celebrities enjoy our champagne’
Cattier champagne recently created a stir in Indian wine circles by introducing their vintage champagne into the country at an unbelievably low price in retail. Jean-Jacques Cattier, who was on a whistle stop tour around the world for Cattier Champagne’s 250th year anniversary celebrations, answered a few questions on Cattier, taxes on wines in India and his other famous brand, Armand de Brignac, beloved of celebrities like Jay-Z and Beyonce.
What brings you to India this time?
Coming to India enables me to feel the market, understand the consumer and it shows my personal commitment and interest for the market by creating a personal relationship with our customers.
Cattier bottles are known for their very rich and eye-catching beauty. Is there a specific rationale to this?
For us, producing a great quality champagne is not enough. The quality of the design of the bottle itself is as important.
Opening a bottle of champagne is a moment of emotion and this emotion must start with a visual emotion. You see, the bottle itself looks like a promise for a great moment of pleasure.
The caves at Champagne Cattier
Despite the problems faced this year in Champagne, Cattier has declared this year’s harvest a very good one. Will you be declaring this a vintage year? What problems of climate change do you see increasingly affecting the champagne region, and how does Cattier propose to handle them?
Indeed, our first impression of the harvest 2013 is confirmed by our recent tastings and analysis and we can expect 2013 to become a very good vintage for us.
In the recent years, we have indeed seen earlier harvests (not this year, which has been quite late) and higher alcohol content but those effects had no negative impacts on the quality of our champagne. (more…)
